Now that you’ve secured your meeting, the next step is to prove to your prospect why change is critical and show the ways in which Nielsen is uniquely qualified to make it happen.

A general guide for the outline of your conversation is:

Why Change

Why Us using some grabbers to peak your audience's attention

Stop and ask questions of your client. Remember you want to create a conversation, not a lecture.

Give a customer story with contrast to drive home the need to change

Stop talking and ask "So what do you think?" because it will force a conversation if one hasn't already started.

If necessary, reframe objections that might arise.

BUT before we dive into the details of the conversation - let's first talk about how to pack a punch: