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START WITH "WHY CHANGE"

Why do most sales conversations end with indecision? Because too many fail to point out the importance of changing. The Why Change story is a Point of View, or POV, that has been developed as a provocative story and follows the below flow in order to compel your contact to change.

START WITH "WHY CHANGE"

Why do most sales conversations end with indecision? Because too many fail to point out the importance of changing. The Why Change story is a Point of View, or POV, that has been developed as a provocative story and follows the below flow in order to compel your contact to change.

The POV starts with "What the world is today..."
Then you introduce risk to highlight why change is necessary
So you show what the world could be
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