The last thing you need to do when getting the meeting, having initial conversations or later talks is show the contrast.
If there isn't enough contrast, prospects will assume they can continue to get by without you: "If it's not broken, don't fix it." Alternatively, if you don't show enough contrast your prospect may think the end goal is unachieveable: think of how all wight loss product/gyms/programs show the before AND after because if they only showed the after, people would think "Yeah, I'll never be able to do that!".
The last thing you need to do when getting the meeting, having initial conversations or later talks is show the contrast.
If there isn't enough contrast, prospects will assume they can continue to get by without you: "If it's not broken, don't fix it." Alternatively, if you don't show enough contrast your prospect may think the end goal is unachieveable: think of how all wight loss product/gyms/programs show the before AND after because if they only showed the after, people would think "Yeah, I'll never be able to do that!".
Use simple stories like these to showcase the "before and after" contrast of client successes.
- See page 10 of this report for a blinded case study showing the impact of incorporating predictive metrics across stage gates
- This video illustrates the power of collaboration
- MORE CASE STUDIES ARE COMING SOON
If you have internal examples from your client, even better! Just use the simple framework below to create contrast:
- Before working with us, one of our clients...
- Now that they're working with us,...
- Which means the client was...
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