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NIELSEN QUICK SCREEN
NIELSEN QUICK SCREEN
Pinpoint your most promising ideas overnight.
Pinpoint your most promising intiatives overnight
“We love Concept Quick Predict”
– John Doe, CEO, Packaged Goods, Inc.
"We love Concept Quick Predict"
– John Doe, CEO, Packaged Goods, Inc.
DO YOUR IDEAS HAVE POTENTIAL?
LET CONSUMERS CHOOSE.
When you're coming up with new product ideas, claims, benefits, names and more, it can be hard to know where to focus your energy. All too often, you face limits on your time and budget that keep you from testing all but a chosen few.
With Nielsen Quick Screen, you don't have to pick and choose. Our overnight testing solution helps you identify your most promising initiatives upfront, saving you time, energy and money down the line. It's a fast and reliable way to decide which ideas are the right ones to pursue.
DO YOUR IDEAS HAVE POTENTIAL? LET CONSUMERS CHOOSE.
When you're coming up with new product ideas, it can be hard to know where to focus your energy. All too often, you face limits on your time and budget that keep you from testing all but a chosen few. With Nielsen Quick Screen, you don't have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It's a fast and reliable way to decide which ideas are the right ones to pursue.
DO YOUR IDEAS HAVE PROMISE? LET CONSUMERS DECIDE.
When you're coming up with new product ideas, it can be hard to know where to focus your energy. All too often, you face limits on your time and budget that keep you from testing all but a chosen few. With Nielsen Quick Screen, you don't have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It's a fast and reliable way to decide which ideas are the right ones to pursue.
FAST & AFFORDABLE
Field overnight in most markets. Interactive results in Nielsen Studio allow you to filter, sort, and weight in real-time. Export BASES recommendations and key insights into presentation-ready format to share with your team and make decisions quickly. Affordable pricing that includes the panel cost.
PREDICTIVE ANSWERS 3X FASTER
Concept Quick Predict works 3X faster than traditional screening tools. In just one week, you'll understand your concept's probability of success, forecasted sales potential and much more — plus, you'll gain qualitative insights into how to make it even better.
BASED ON TRUSTED METHODOLOGY
Unlike other screening solutions, Concept Quick Predict doesn't skip steps or compromise data quality to deliver results quickly. It uses the same validated methodology as Nielsen's other tools, but with faster data input and automated analysis.
•Nielsen's Innovation analytics are proven to help increase new product success rates to 75% on average. Compare that to 10% of the overall market.
GET RESULTS YOU CAN TRUST
A precise choice-based exercise to differentiate among alternatives with greater precision across category buyers and subgroups of interest
Qualitative insights on the “WHY” behind preference through open ended comments
Customizable questions and attributes to explore other dimensions of strategic importance
TRUSTWORTHY & FLEXIBLE
Software automation means you’re not trading off on the data quality BASES is known for. But, this is not solely a DIY solution, we collaborate with you every step of the way. Customization of questions means the tool can be flexed to address a variety of situations.
QUICK & EASY COLLABORATION
Your Concept Quick Predict subscription includes complimentary access to Nielsen Studio, our platform for maximizing collaboration. Easily create and edit your concepts and communicate with colleagues in one place, saving time while building stronger ideas.
SAVE TIME & MEET YOUR DEADLINES
Quick Screen works overnight, ranking your ideas based on real consumer feedback. Using our interactive platform, you can filter, sort and weight your results in real-time to make decisions quickly.
GET RESULTS YOU CAN TRUST
Quick Screen uses a choice-based testing method, which allows for more differentiation between your ideas. Each one is ranked on two factors that predict long-term success: consumer need and uniqueness. When you know how your ideas stack up, you can quickly decide which ones to pursue and which to put aside.
MAKE THE MOST OF YOUR BUDGET
Quick Screen pricing is simple, affordable, and includes the cost of panel in any market where it's available. You'll receive the quality data you expect from Nilsen, at prices you can afford.
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