Line and Price Optimizer

Explore and predict a wide range of scenarios in a forward-looking competitive market

Meeting Your Growth Needs

Expanding A Line ›

New Product Pricing and Sizing ›

Innovation for Multiple Brands ›

Revenue Growth Management ›

Expanding a Line ›

New Product Pricing and Sizing ›

Innovation for Multiple Brands ›

Revenue Growth Management ›

Expanding a Line

Evaluate your ideas, big or small in the context of your portfolio and competition, so you know which ideas can provide the most incremental growth for your brand

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Expanding a Line ›

New Product Pricing and Sizing ›

Innovation for Multiple Brands ›

Revenue Growth Management ›

New Product Pricing and Sizing

Evaluate your new products across a range of potential prices to evaluate different pack sizes and configurations, so you can optimize the price-pack architecture of your products before you go to market, helping you maximize sales

NEXT ›

Expanding a Line ›

New Product Pricing and Sizing ›

Innovation for Multiple Brands ›

Revenue Growth Management ›

Innovation for Multiple Brands

Evaluate new products from all of your brands providing you with analytics to determine which new products best work together to drive the most growth for your entire business.

NEXT ›

Expanding a Line ›

New Product Pricing and Sizing ›

Innovation for Multiple Brands ›

Revenue Growth Management ›

Revenue Growth Management

Leverage both choice-based analytics and point of sale data to explore price-pack architecture, pricing, and promotions, outside of what's been witnessed in-market, to determine which changes to your brand will lead to profitable growth.

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BASES Line and Price Optimizer offers the ability to optimize a full range of assortment, pricing, and pack size scenarios whether your offering is going to be sold in-store, online, or both. Exploring scenarios that have not been witnessed in-market can be leveraged to make revenue growth decisions. Results can be coupled with BASES forecasting to combine consumer appeal and marketing pans to forecast the volume for optimal scenarios.

FEATURED CONTENT

Check out our latest Line and Price Optimizer news, insights, and case studies. If you have specific questions, reach out to your Nielsen BASES representative or contact us

METHODOLOGY

Shoppers Choose

Advanced Analytics

Online, consumers choose between your new offerings, current offerings, and competitors' offerings

Predictive choice-based analytics are used to build a powerful market simulator, allowing you to explore a wide range of scenarios to optimize your business goals