maximize your incremental growth

Nielsen Line and Price Optimizer allows you to maximize incremental sales and profits by identifying the best varieties, prices and pack sizes for your new and existing product line ups.


Line and Price Optimizer complements historical data models by allowing you to explore and predict a wide range of scenarios in a forward looking, competitive market.


 

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WHEN SHOULD YOU USE IT?

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Adding to Your Line

What are the most incremental new flavors to add to my existing line?


Which existing SKUs—if any—should I drop to make space for innovation on shelf?


What's my best line up to have at Walmart versus dollar store or convenience channels?

add line icon

Adding to Your Line

What are the most incremental new flavors to add to my existing line?


Which existing SKUs—if any—should I drop to make space for innovation on shelf?


What's my best line up to have at Walmart versus dollar store or convenience channels?

price icon

Finding the Perfect Price

What are the most incremental new flavors to add to my existing line?


Which existing SKUs—if any—should I drop to make space for innovation on shelf?


What's my best line up to have at Walmart versus dollar store or convenience channels?

add line icon

Finding the Perfect Price

What's the best price to maximize volume, revenue and margin for this new product?

 

How should I price other products in my line to maximize overall portfolio sales and profits?

 

How should I adjust my price if a new competitor enter the market tomorrow?

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Changing Your Price / Pack Architecture

What are the most incremental new flavors to add to my existing line?


Which existing SKUs—if any—should I drop to make space for innovation on shelf?


What's my best line up to have at Walmart versus dollar store or convenience channels?

change price icon

Changing Your Price / Pack Architecture

Which new pack sizes increase margin without hurting volume or cannibalizing existing options?

 

What's the optimal price for each of the pack size offerings across my portfolio?

 

What are the best pack size options to offer depending on the number of facings I'm allowed?

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Managing Your Portfolio

What are the most incremental new flavors to add to my existing line?


Which existing SKUs—if any—should I drop to make space for innovation on shelf?


What's my best line up to have at Walmart versus dollar store or convenience channels?

manage icon

Managing Your Portfolio

Which innovations are most incremental to my total portfolio?

 

How do my innovations cannibalize each other? What is the impact of launching them simultaneously?

 

How should I best allocate marketing spend across my brands to achieve maximum growth?

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