Nielsen An Uncommon Sense of the Consumer
Maximize Your Return On Design

Boost the financial impact of your package designs by testing more design concepts, earlier in the process. Save time and money too. It's only possible with Nielsen Design Navigator.

Boost the financial impact of your package designs by testing more design concepts, earlier in the process. Save time and money too. It's only possible with Nielsen Design Navigator.

WORKING ON A DESIGN?

WORKING ON A DESIGN?

DIAGNOSE YOUR CURRENT DESIGN

Category Audit

If you don't know how your package design is performing against competitors, you're putting your brand at risk. Watch the video to learn how to conduct a design category audit.

GET THE LATEST DESIGN INSIGHTS

Package Design Infographic

Learn about the value of design and why
most companies consistently achieve poor results.

DOWNLOAD THE INFOGRAPHIC

MEET SOME DESIGN LEADERS

See how these brands are maximizing their return on design

REFRESH

GRIMBERGEN

LINE EXTENSION

PRETZEL CRISPS

RESTAGE

OBERTO

GLOBAL PACKAGING

SPRITE

REFRESH

GRIMBERGEN

LINE EXTENSION

PRETZEL CRISPS

RESTAGE

OBERTO

GLOBAL PACKAGING

SPRITE

LEARN THE LATEST CATEGORY TRENDS

Nielsen has published these research reports to help you learn the latest design best practices and trends
Frozen Food Audit
Webinar Recording
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The Beverage Aisle Report

Package Design Trend Watch

The Beverage Aisle

DOWNLOAD THE REPORT

HOME CARE CLEANING

Package Design Trend Watch

Home Care Cleaning

DOWNLOAD THE REPORT

Wine

Package Design Trend Watch

Wine

DOWNLOAD THE REPORT

Women's Beauty

Package Design Trend Watch

Women's Anti-Aging Beauty

DOWNLOAD THE REPORT

PACKAGE DESIGN VALIDATION

Packaging is a key element of winning at the first moment of truth: the point of sale. Recently, Nielsen reaffirmed the power of package design to drive sales by examining the impact of our own Nielsen Design Navigator solution: they study examined the results of 132 Design Navigator initiatives from 2013-2014. 
DOWNLOAD THE REPORT
PACKAGE DESIGN VALIDATION

WORKING ON A DESIGN?

WORKING ON A DESIGN?