The messages and conversation techniques in this playbook were specifically designed to help you prove Nielsen's value during the early-stage conversations. To continue to reinforce the value you've established, it's important to progress the sale to the next stage at the right time.
Next Steps become an important tactic to use at this point to help you take, and keep control of the sales process.
The messages and conversation techniques in this playbook were specifically designed to help you prove Nielsen's value during the early-stage conversations. To continue to reinforce the value you've established, it's important to progress the sale to the next stage at the right time.
Next Steps become an important tactic to use at this point to help you take, and keep control of the sales process.
Proof of Value Engagement
BENEFITS TO CLIENT
See the value first hand
Measure and evaluate ROI for scaling out more broadly
WHAT TO REQUEST FROM CLIENT
Put us in touch with right person who might have an initiative to test
Lunch & Learn Capabilities Review
BENEFITS TO CLIENT
Help broader team learn about new research technologies
WHAT TO REQUEST FROM CLIENT
Time and list of people to invite
Collaboration Workshop Session
BENEFITS TO CLIENT
Complimentary access to our Nielsen Studio collaboration platform for your team
Work shop and explore variation
WHAT TO REQUEST FROM CLIENT
Help coordinating with a team that might be in early stage of exploring ideas / concepts
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