BASES PRO BONO MINORITY BUSINESS CONSULTING 

BASES: WHO WE ARE



DATA-DRIVEN EXPERTISE

 

At BASES, we work with hundreds of clients - including many category leaders in consumer packaged goods, retailers, quick-serve restaurants, and beyond - to maximize the potential of their innovation efforts. Leveraging a combination of advanced predictive analytics, proprietary benchmark data, expert advice, and technology, BASES has been measuring the unmeasured and providing expert innovation consulting for 35+ years.

 

 

 

ACTIONABLE GUIDANCE

 

At BASES, we recognize that not all innovations are created with the same goals in mind. Some new products are meant to be the next category-changing innovation, but others are launched to capitalize on a trend or to fill a niche opportunity. With varying goals in mind, the key to maximizing your return is pairing the right innovation with the right activation strategy. We have the tools and expertise to help organizations optimize the potential of their innovations from inception to launch and activation.

PRO BONO MINORITY BUSINESS CONSULTING INITIATIVE

Restaurant Industry Success

 

The BASES Pro Bono Minority Business Consulting Initiative is a sustainable opportunity for BASES to lend our innovation-focused research solutions and expert consulting to minority-owned businesses on a pro bono basis.

 

We are passionate about supporting minority communities and businesses. The objective of the initiative is to engage with our pro bono clients in the same way that we engage with our traditional clients. When our clients hire us, they seek and expect the full depth and breadth of the capabilities that BASES has to offer. Each project will be designed to address business-related challenges or opportunities within a company such as those related to growth planning, pack design, idea optimization and even pricing/promotion.

 


"At BASES, using our skills to build a better world is a part of our DNA. We are committed to helping minority-owned and operated businesses win because it is integral to see the representation of the world around us reflected in the clients we serve and communities we measure. By offering our tools and expert consulting pro bono, our goal is to support minority businesses as they make significant strides in the marketplace. This mission is personal to our organization."

Lauren Harris, BASES Talent & Diversity Program Manager

OBJECTIVES THAT MAY BE EXPLORED VIA THIS INITIATIVE

Build a Business Case to Attract Financial Investment

This engagement evaluates very early ideas that need quick prioritization. This also provides insight into whether or not an idea can succeed, how to maximize success, & if a launch will meet revenue targets.

Building a Story to Sell into Retailers

This engagement evaluates how to maximize an idea’s potential while providing a compelling narrative/recommended sell-in approach with the lens of a revenue projection.

Optimizing Package

Design

This engagement evaluates an idea’s appeal, understanding of how to maximize success, and selection of the best design direction for a product’s package.

Preparing the Business for Acquisition

This engagement evaluates how to optimize a business’s portfolio and/or pricing strategy in addition to providing an understanding of how to maximize an idea's success potential with the lens of a revenue projection.

HOW DO I APPLY?

Step 1: Review

Potential clients are encouraged to review the initiative’s website, and frequently asked questions prior to submitting an application.

Step 2: Apply

Navigate to the bottom of this webpage to the “Click Here To Apply for a Project” button. You will be directed to the application.

Step 3: Collaborate

The BASES team will review applications, select and meet with finalists, and select the client within one month post the application deadline.

FREQUENTLY ASKED QUESTIONS

What Types of Businesses are Eligible to Apply?

  • Businesses which are at least 51% owned, operated, and controlled on a daily basis by one or more (in combination) American citizens of the following ethnic minority: 
    • African American
    • Asian American or Pacific Islander (includes West Asian Americans (India, etc.) and East Asian Americans (Japan, Korea, etc.))
    • Hispanic American - A U.S. citizen of true-born Hispanic heritage, from any of the Spanish-speaking areas of the following regions: Mexico, Central America, South America, and the Caribbean Basin only. Brazilians (Afro-Brazilian, indigenous/Indian only) shall be listed under Hispanic designation for review and certification purposes.
    • Native American, including Aleuts
  • Must be a profit enterprise and physically located in the U.S. or its trust territories.
  • Management and daily operations must be exercised by the minority ownership member(s).
  • Must be a consumer packaged good manufacturer that would typically be offered in Food, Mass, Club, Drug and/or Convenience retail channels.

Why should I want to work with BASES? 

BASES drives better innovation outcomes by helping clients prioritize the right innovations with confidence and accurately understand potential:

  • Prioritize With Confidence: Innovations validated through BASES proprietary analytic frameworks have a 75% chance of success, versus the industry average of 15%. 
  • Accurately Understand Potential: Average BASES volume forecast validation is within ±9% of actual sales. BASES forecasts are the industry gold-standard - the first & only MASB-certified forecasting model. 

How will my business benefit from working with BASES?

BASES is a trusted research partner, with validated tools and objective insights that can help with both internal decision-making and external story-telling. Clients should expect to walk away from the research project with a clearer vision of their future, actionable next steps, and a host of resources to execute against their objectives. Beyond the project itself, our pro bono minority business clients will have multiple opportunities to engage with BASES on an ongoing basis:

  • Unlock exclusive access to BASES thought leadership
  • Connect with your BASES team about additional solutions that may help assess new business needs longer-term

What does the typical client engagement look like?

The project engagement timeline will vary depending on your business objectives and the scope of the work outlined. Most projects will last about 6 to 12 weeks from the first point of engagement to the final deliverable. In addition to the typical project engagement outlined below, additional email exchanges and live meeting touchpoints may be implemented by the client or the BASES team as needed. Please note that due to COVID-19, all engagements between the client and the BASES team will be 100% virtual until further notice.

 

  1. Screening Call - A phone call scheduled with all application finalists to confirm high-level objectives and project fit.

  2. Client Objectives Meeting - The initial meeting between the selected client and the BASES project team to discuss the client’s objectives in detail. This meeting is used to determine the project scope and develop the proposal.

  3. Pre-Field Check-In - A meeting to discuss project details, inputs, and high-level deliverables after the project scope has been finalized.
    A detailed discussion with the client about what to expect from the research methodology and deliverables.

  4. Report Delivery - The final report delivered to the client. Depending on the type of project engagement, there may be multiple phases of reports delivered to the client.

  5. Client Presentation - The final report presented to the client. Depending on the type of project engagement, there may be multiple phases of presentations to the client.

  6. Initial Follow-Up - A meeting to address any outstanding client questions and initiate any immediate follow-up needs.

  7. Intermediate Follow-Ups (0-6 Months Post Delivery) - BASES will continue to support the client throughout the duration of results implementation. Check-ins can be scheduled as needed to consult on business progress and developing objectives.

  8. Long Term Follow-Ups (6+ Months Post Delivery) - Meetings scheduled between the client and BASES regarding any additional consulting questions and/or additional BASES solutions that may help the client assess new business needs longer-term.  
    During this time, the BASES team may also share relevant content on the latest industry developments  (i.e. Thought Leadership).

 

 

When is the application deadline?

We have multiple application deadlines throughout the year. The most current application deadline will always be posted at the bottom of the webpage under the application link.

If I am not selected for a project, can I apply again in the future?

Yes, absolutely! We want to serve as many minority business clients as possible but we won’t always have the capacity to work with all applicants. If you are not selected, we encourage you to re-apply to have your business considered for a project in the future.

How many projects do you take on annually?

The BASES team aims to take on 3 to 4 projects annually, typically one project per quarter. Project application deadlines will be posted on this website throughout the year. 

As a business owner, what will I have to pay for a project?

Any projects/services provided to clients through the BASES Pro Bono Minority Consulting Initiative are 100% free of charge to the business owners. Any applicant/client who is selected for a project will not be required to furnish payment of any kind. The scope of the project will be agreed upon at the inception of the project engagement. Certain restrictions may apply.

CLICK HERE TO APPLY FOR A PROJECT TODAY!

WINTER 2020 APPLICATION DEADLINE: December 27, 2020, 11:59 ET

Nielsen Innovation

Solutions Overview: Restaurant Capabilities

Discover a Compelling Proposition

Solution Quick Screen Rank and Sort Idea Screen
Study Type Idea Ranking Idea Ranking Idea Qualifying
Purpose Quickly Rank Ideas plus Guest Feedback Rank Ideas with Feedback across multiple occasions Evaluate & Qualify Ideas to Take Forward
Deliverable Online Results in Nielsen Studio (No Report) Full Report + Strengths & Weaknesses in Nielsen Studio + Data File Report + Data File
Factors Included 2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: ideas are ranked relative to each other; no database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: No database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
4 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
Note: INCLUDES database comparison
Diagnostics No Diagnostics No Diagnostics No Diagnostics
Forecasting No Forecast No Forecast No Forecast
Timing
(may change based on target groups)
~24 Hours from Lockdown to Results ~10 Business Days from Field Start to Results ~15 Business Days from Field Start to Results

Develop a Compelling Proposition

Solution Quick Screen Snapshot Optimizer BASES I
Study Type Concept Screen Concept Screen Concept Optimization Concept Evaluation
Purpose Prioritize Concept(s) to Take Forward Prioritize Concept(s) to Take Forward Optimize Concept Variations into a Full Proposition Qualify & Size the Concept, with Rigor
Deliverable Online Results in Nielsen Studio + Simplified Report + Exported Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File
Factors Included 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
Optimize to Top 3 Concepts AND 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
8 Factors
Snapshot Factors +
• Message Connection
• Clear/Concise Message
Diagnostics Limited Diagnostics Limited Diagnostics Limited Diagnostics Detailed + Custom Diagnostics
Forecasting OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On Detailed Forecast Included
Timing
(may change based on target groups)
~10 Business Days from Lockdown to Results ~20 Business Days from Field Start to Results ~35 Business Days from Field Start to Results ~30 Business Days from Field Start to Results

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