NIELSEN INNOVATION INSIGHTS

ARTICLE: GETTING THE INNOVATION EQUATION RIGHT
APPROACHING YOUR NEW PRODUCTS AND HOW YOU SUPPORT THEM IN A WAY THAT CREATES A PORTFOLIO WIN FOR YOUR BRAND

 

In a world filled with headlines about the extreme financial pressure that the CPG industry is facing, manufacturers are challenged to respond to a fragmented and nimble competitive environment with fewer and fewer resources.

 

It is critical to not only identify attractive innovations, but execute with excellence in order to avoid missing opportunities and protecting the parent brand.

 

Enter: The Innovation Equation.

 

In this article, we discuss:

• What is The Innovation Equation and how can it be used for success?
• What are the costs of not getting The Innovation Equation right?
• In-market examples of winning with The Innovation Equation

 

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