RETAILERS
WHAT'S MY OPPORTUNITY?
How To Solve the Fragmented Shopper Landscape.
Understanding your shoppers isn't just a baseline fundamental—it’s a key pillar of your business’s success.
Shoppers are complex and increased fragmentation is impacting how you reach them. It’s all about the individual.
In order to know what’s next, you need to know shopper behavior right now.
Who are my best shoppers?
Which stores are most at risk?
Who are my biggest competitive threats?
Which products should I consider delisting?
How do I best distribute product to prevent OOS?
Which locations represent the best opportunity?
How do I best allocate displays for my banner and at store level?
We know time is money, and that means speed and usability are top of mind.
- Dashboards display in seconds
- Screens auto-populate
- Access with single sign-on
- Search bar, shortcuts, help videos
- Spectra modeling and syndicated data sources for 360° view of the shopper
- Current/prior month data
- iPad compliant
- Especially suited for the busiest retailer professionals
- An app for Nielsen Connect
In order to increase sales, your business plans need to reflect shopper demand-based preferences.
Integrates shopper panel data with behavior and lifestyle information to identify your greatest product opportunities.
Links products with the right shoppers and stores to help you develop the best marketing plans.
Predicts shopper demand for products by comparing the unique combination of demographic characteristics of a geography or store to a product’s shoppers.
Get on the fast track to shopper insights with dashboards that work on any device, for your convenience.
What does this mean for Retailers?
It’s time to get personal. You need to know who your shoppers are, where they live, their life-stage, their attitudes and opinions.
Contact us at spectra.solutions@nielsen.com