MANUFACTURERS

WHAT'S MY OPPORTUNITY?

How To Solve the Fragmented Consumer Landscape.

Understanding your consumers isn't just a baseline fundamental—it’s a key pillar of your business’s success.

ONE SIZE DOES NOT FIT ALL
FAST. EASY. INTERACTIVE.
ACTIONABLE INSIGHTS
INTERACTIVE DASHBOARDS

Consumers are complex and increased fragmentation is impacting how you reach them. It’s all about the individual.

In order to know what’s next, you need to know consumer behavior right now.

WHAT'S NEXT?

Who are my best consumers?

How can I reach them?

What media are they engaged in?

What are their leisure activities?

What product should I cross-promote with?

Where should I place my promotional activities?

ONE SIZE DOES NOT FIT ALL
FAST. EASY. INTERACTIVE.
ACTIONABLE INSIGHTS
INTERACTIVE DASHBOARDS

We know time is money, and that means speed and usability are top of mind.

  • Dashboards display in seconds
  • Screens auto-populate
  • Access with single sign-on
  • Search bar, shortcuts, help videos
  • Spectra modeling and syndicated data sources for 360° view of the consumer
  • Current/prior month data, latest syndicated vintage
  • iPad compliant
  • Especially suited for the busiest manufacturer professionals
  • An app for Nielsen Connect
ONE SIZE DOES NOT FIT ALL
FAST. EASY. INTERACTIVE.
ACTIONABLE INSIGHTS
INTERACTIVE DASHBOARDS

In order to increase sales, your business plans need to reflect consumer demand-based preferences.

Integrates consumer panel data with behavior and lifestyle information to identify your greatest product opportunities.

Links products with the right consumers and stores to help you develop the best marketing plans.

Predicts consumer demand for products by comparing the unique combination of demographic characteristics of a geography or store to a product’s consumers.

ONE SIZE DOES NOT FIT ALL
FAST. EASY. INTERACTIVE.
ACTIONABLE INSIGHTS
INTERACTIVE DASHBOARDS

Get on the fast track to shopper insights with dashboards that work on many devices, for your convenience.

What does this mean for Manufacturers?

It’s time to get personal. You need to know who your consumers are, where they live, their life-stage, their attitudes and opinions.

 
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