Nielsen
Concept Optimizer
Design Optimizer
Line Optimizer
Price Optimizer
CONCEPT OPTIMIZER
DESIGN OPTIMIZER
LINE OPTIMIZER
PRICE OPTIMIZER

COLLABORATE. OPTIMIZE. ACT.

Optimizer helps innovative teams drive better ideas to market faster. Unlike conventional market research tools, Optimizer is powered by a sophisticated evolutionary algorithm that "gets smarter" as consumers react to different concept alternatives, adapting and eventually evolving the most preferred concepts. The result? New products that are 1.5X more likely to launch and achieve 4X the revenue compared to the industry average.
Download Optimizer Fact Sheet
Optimizer Video Computer

HOW IT WORKS

Marketers Explore

1. Marketers Explore


Using our Studio platform, your team can more effectively collaborate on concepts and quickly create a large space of ideas to fuel the optimization. Studio makes organizing your project and results easier too.


Learn more about Studio and the importance of collaboration

Consumers Optimize

1. Consumers Optimize


Your concepts are shared with target consumers online who choose preferred concepts while the evolutionary algorithm learns in real-time and evolves to identify the best. Out of thousands (or millions) of individual concepts tested, Optimizer identifies the 3-5 best holistic representations of your consumers' needs and preferences. No more guesswork or debate.

Consumers Evaluate

1. Consumers Evaluate


A new group of consumers now compares optimized concepts against competitive and / or internal benchmarks. Based on consumers' choices, predictive analytics identify which concept will perform best in market, helping you make confident and informed launch decisions. Interactive feedback mechanisms capture consumers insights to help you understand specifically what consumers like — and don't like — about your concept.

WHAT YOU GET

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