BASES RETAIL READY
ANALYTICS TO WIN DISTRIBUTION OVER YOUR COMPETITION
Distribution is essential for new products, but categories are becoming more crowded and retail shelf space is at an all-time premium. You don’t always have the best analytics to fight for shelf space. BASES Retail Ready provides the right competitive analytics for new products to demonstrate value to retail buyers in a language that matters to them.
KEY BENEFITS
HIGH QUALITY RESULTS
A predictive choice-based method among a competitive context mimics consumer purchasing decisions at shelf and enables us to simulate the impact of a new product introduction on retail shelves.
RELEVANT ANALYTICS
Nielsen’s expert consulting and objective narrative provides a recommended sell-in approach that will resonate with the retailer to win distribution over competition.
SPEED TO SELL-IN
Nielsen makes it easy because we do all the heavy lifting to provide rigorous, relevant and reliable inputs to your sell-in story in just 3 weeks.
CASE STUDIES
THIS LITTLE GOAT
Is Retail Ready right for your organization? Take our short assessment find out!
Question 1: Do you struggle taking the internal research you’ve done on innovations and transforming them into a compelling narrative for retailer buyers?
Question 2: Which data do you use to build retail sell-in decks today?
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