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SUCCESS IS DEFINED IN A VARIETY OF WAYS. YOUR INNOVATION CONSULTING SHOULD REFLECT THAT.
BASES Activation Profiles
SUCCESS IS DEFINED IN A VARIETY OF WAYS, YOUR INNOVATION CONSULTING SHOULD REFLECT THAT.
Introducing
BASES ACTIVATION PROFILES
“We love Concept Quick Predict”
– John Doe, CEO, Packaged Goods, Inc.
"We love Concept Quick Predict"
– John Doe, CEO, Packaged Goods, Inc.
With constant evolution of channel, competitive and consumer environments, marketers are being forced to think differently in order to compete – and we’re seeing this manifest in their innovation strategies. While some new products are meant to be the next category-changing innovation, others are launched to capitalize on a trend or as routine innovation – and that’s ok.
BASES Activation Profiles is an analytical framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.
SUPPORT THE RIGHT INNOVATIONS IN THE RIGHT WAY
Having a solid new product is only half the battle when it comes to achieving a portfolio win in a world where the term “success” no longer exclusively means the biggest & best. You must support the right innovations in the right way with a strategic approach to marketing, distribution, targeting and more.
BASES Activation Profiles goes beyond simply assessing the potential of your innovation. Innovations are evaluated and classified by what they can do for you with the right combination of success objectives met and tangible activation implications and considerations are laid out in a clear, actionable way so you can go to market in a way that maximizes your return on innovation.
GO BEYOND A ONE-DIMENSIONAL PICTURE OF YOUR INNOVATION
Activation Profiles synthesizes the most predictive elements of BASES’ industry-leading frameworks such as Factors For Success, BASES Volumetric Forecasting, Franchise Growth Analysis and Target Group Performance Analysis to evaluate how they work together to give you actionable insights relevant to your strategy.
Plus, unlike other tools, BASES Activation Profiles is highly discriminating and ensures you’re not making excuses for bad innovations, and instead, helps you focus on exactly how to support the truly viable initiatives in a way that creates a portfolio win for your brand.
REFOCUS THE INNOVATION CONVERSATION
BASES Activation Profiles brings your potential, payout and tangible activation implications to the forefront of your deliverables. This cohesive, multi-dimensional story helps focus your insights on the “What, Why & How” of innovation to drive clear action throughout your organization.
UNDERSTAND ANY BUYER, ANYWHERE
With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.
SIMPLIFY THE FORECASTING PROCESS
With EASY Plans, you can rely on Nielsen experts to recommend your forecast inputs so you get better assumptions and a higher quality forecast without the hassle, allowing you to forecast earlier and more often throughout your innovation process.
EASILY ASSESS PORTFOLIO IMPACT
With EASY Franchise Growth Analysis, simplified, recommended inputs make it easy to assess incrementality, so you know if your innovation will contribute to the overall growth of your portfolio.
STAY AHEAD OF THE CURVE
The Nielsen Online Volume Simulator keeps your forecast relevant. Make changes to assumptions as they happen to see the impact on your volume in real time.
ACTIVATION PROFILES IN ACTION
1
SUPERSTAR
HALO TOP (NA)
2
BRAND GROWSER
5-STAR (LATAM)
3
CROWD PLEASER
OMO AVOCADO DETERGENT (CHINA)
4
EMERGING PLAY
HEINEKIN BEIR 0.0 (EU)
5
TREND PLAY
CRYSTAL PEPSI (NA)
6
TARGETED PLAY
BUITONI GF (EU)
RELATED CONTENT
Are you ready to maximize your return on innovation?
Are you ready to maximize your return on innovation?
Reach out to your BASES Innovation Business Partner to learn more about how you can better activate on your promising innovations today.
Reach out to your BASES Innovation Business Partner to learn more about how you can better activate on your promising innovations today.
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LEARN MORE:
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