WINE LABEL ANALYSIS

WINE WINNERS

Wine is a fragmented category where more than 60% of decisions are made at the shelf. Which U.S. brands are winning with consumers in the moment of truth—and what lessons can they teach us about creating powerful package designs? A recent Nielsen study has the answers.

WINE LABEL ANALYSIS

WINE WINNERS

In the past year, more than 3500 wine items have hit store shelves, representing 14% of all category items.

Media spend in wine is low, so wine brands rely heavily on the "advertising" that happens at shelf. Thinking about how much beer brands spent on marketing in 2016, what percentage of this amount do you think wine brands spent? Select your answer below.

3%

8%

21%

43%

That's Correct!

That's Incorrect!

With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which of these designs do you think stood out most to consumers within the first few seconds of looking? Select a package below.

Some designs pack a lot of personality. Which design do you think seemed most fun to consumers?

Because it can be difficult to predict how consumers will react to a particular design, some brands are wary of making packaging changes—but there's an enormous upside for brands who get it right. Which redesign was the most preferred, with 2X as many consumers liking the new design over the old one?

It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?

It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?

Want to learn more about current trends and best practices for creating package designs that win with consumers in the wine aisle?