Wine is a fragmented category where more than 60% of decisions are made at the shelf. Which U.S. brands are winning with consumers in the moment of truth—and what lessons can they teach us about creating powerful package designs? A recent Nielsen study has the answers.
Wine is a fragmented category where more than 60% of decisions are made at the shelf. Which U.S. brands are winning with consumers in the moment of truth—and what lessons can they teach us about creating powerful package designs? A recent Nielsen study has the answers.
Media spend in wine is low, so wine brands rely heavily on the "advertising" that happens at shelf. Thinking about how much beer brands spent on marketing in 2016, what percentage of this amount do you think wine brands spent? Select your answer below.
That's Correct!
That's Incorrect!
With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which of these designs do you think stood out most to consumers within the first few seconds of looking? Select a package below.
Some designs pack a lot of personality. Which design do you think seemed most fun to consumers?
©2021 The Nielsen Company. All Rights Reserved.