What is Agile Innovation?

What is Agile Innovation?

In the world of fast-moving consumer goods (FMCG) innovation today, you probably feel like you can’t go a day without hearing the word “agile.” But what does agile really mean? As the race to market accelerates and budgets shrink, many FMCG companies are mistaking agility for being fast and cheap. But for most across the industry, that approach that isn’t working. At BASES, we’re exploring the true meaning of being agile and its practical application in FMCG innovation. Explore the content below to learn more.

The Latest Research in Agile Innovation

The Database, A Nielsen Podcast

Implementing Agile Thinking in the FMCG Market

Staying nimble and adaptive—being able to pivot quickly to adjust to consumer needs—isn’t easy, especially for large, multinational brands with massive scale and global footprints. And in many cases, the pressures of operating in today’s market causes companies to cut corners in an effort to innovate more quickly.

On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We’ll discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always the first-to-market products that stand the test of time.

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BASES Perspectives on Innovation

AGILE INNOVATION YOU CAN TRUST

The role of predictive research as an agility enabler

As a business concept, agile has migrated well outside of the tech world, touting the benefits and buzz once grounded in the software space to an array of new industries and sectors. In the process, however, the meaning behind the term has frequently been misinterpreted. In our work across the innovation landscape, we’ve identified three primary misinterpretations among the processes used by our innovation clients. John Lavelle, Director, Innovation, and Victor Hidalgo, VP, Innovation, recommend truly agile approaches that manufacturers need to apply—requiring speed and smarts—for a successful launch.

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A SNACK IS NOT AN APP

Agile innovation in an FMCG world

In the world of FMCG innovation, don’t think minimum viable products; think minimum sustainable products. Quality and time are precisely the elements at stake when a product or marketing plan is launched before being truly ready, later demanding course correction. Yet in the current FMCG landscape, where manufacturers are pressured to be more agile in order to achieve growth, quality is sacrificed for speed. So while beta testing in market—when a minimum viable product is launched in a live setting and only then improved upon and iterated, based on initial launch feedback—is one of several common approaches responding to the call to be more agile, it presents risks.

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FROM THE GARAGE TO THE CONFERENCE ROOM

What manufacturers can learn from how start-ups conduct Agile Innovation

FMCG manufacturers of all sizes are looking to successful start-ups for inspiration on how to be more agile, hoping to cast some of that magic on their own organizations and processes. But is it really magic? In this article, [authors] take a reality check on common assumptions about start-ups and explore how established, larger manufacturers can better position themselves.

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FROM FAIL FAST TO WIN SAFE

The Illusion of Starting Small to Win Big

There's no doubt that small brand success stories are captivating, and it's understandable that manufacturers would be keen to understand what made these small brands successful and attempt to replicate their “start small” approaches. While these strategies take several forms, their effectiveness is questionable when applied to large FMCG manufacturers, at least as a repeatable formula for success.

Dive in to learn more about some common “start-small” strategies as well as understand the underlying principles behind true drivers of sustainable innovations in this article by David Maxwell.

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Ready to learn how you can incorporate true agile innovation into your product development process?

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