Primarily millennial males yet nearly half of US consumers intend to use VR this year.
These future VR users are split between paVRs (“pavers”) and conVRts (“converts”).
paVRs (“pavers”)
INCOME
PARENT OF
CHILD UNDER 18
MARITAL STATUS
conVRts (“converts”)
paVRs represent a desirable target for advertisers
because they are “Triple –A” consumers
ADOPT NEW PRODUCTS
AND SERVICES
ADVOCATE FOR THE
BRANDS THEY LOVE
APPRECIATE PREMIUM
QUALITY AND ARE WILLING
TO PAY A PREMIUM PRICE
paVRs are more likely to own tech devices
compared to the average consumer
INDEX OF DEVICE OWNERSHIP
Top monthly product categories expenses by paVRs
INDEX OF AVG SPEND BY CATEGORY IN A TYPICAL MONTH
Know the optimal viewing length
to run your experience
EXPECTED VR VIEWING LENGTH
(IN MINUTES)
Understand the desired “turn rate” or the frequency that users want to find something new to look at in the virtual environment
ABOUT HALF OF PEOPLE WOULD WANT TO TURN BETWEEN EVERY 5-30 SECONDS
Determine how much advertising or sponsorship is acceptable
INTEREST IN ACCESSING VR CONTENT
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