Design Audit Series

Battle of the Beers

Getting Noticed in the UK Beer Aisle

DESIGN AUDIT SERIES

Battle of the Beers

Getting noticed in the UK Beer aisle

Which UK beer brands are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.

What percentage of the time do you think the typical beer buyer makes their purchase decision at shelf? Select your answer below.

With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design do you think stood out most to consumers within the first few seconds of looking? Select a package below.

Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.

Shape/structure of the bottle (or can) - 30%

Visual/design/look of the label - 16%

Brand or Logo - 44%

Color scheme of the pack - 7%

Consumers say these aspects of beer packaging tend to make an impression on them. Click the elements below to find out what counts most.

Brand or Logo

44%

Shape/Structure of the bottle (or can)

30%

Visual/design/look of the label

16%

Color scheme of the pack

Some designs pack a lot of personality. Which design do you think seemed most authentic to consumers?

Which design do you think seemed most modern to consumers?

It's important that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?

It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?

Want to learn more about current trends and best practices for creating package designs that win with consumers in the beer aisle?