Which UK beer brands are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.
Which UK beer brands are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.
What percentage of the time do you think the typical beer buyer makes their purchase decision at shelf? Select your answer below.
With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design do you think stood out most to consumers within the first few seconds of looking? Select a package below.
Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.
Shape/structure of the bottle (or can) - 30%
Visual/design/look of the label - 16%
Brand or Logo - 44%
Color scheme of the pack - 7%
Consumers say these aspects of beer packaging tend to make an impression on them. Click the elements below to find out what counts most.
Brand or Logo
44%
Shape/Structure of the bottle (or can)
30%
Visual/design/look of the label
16%
Color scheme of the pack
7%
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