Design Audit Series

Battle of the Beers

Getting Noticed in the UK Beer Aisle

DESIGN AUDIT SERIES

Battle of the Beers

Getting noticed in the UK Beer aisle

Which UK beer brands are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.

Which UK beer brands are winning the war at shelf—and what lessons can they teach us about creating powerful package designs? A new Nielsen study has the answers.

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What percentage of the time do you think the typical beer buyer makes their purchase decision at shelf? Select your answer below.

18%
Incorrect
29%
Incorrect
47%
Incorrect
69%
correct

With so many consumers making at-shelf decisions, it's essential to steal the spotlight as quickly as possible. Which top-selling design do you think stood out most to consumers within the first few seconds of looking? Select a package below.

Asahi
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Corona
That's Right
Guiness
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Heineken
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Hop House
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Consumers say these aspects of craft beer packaging tend to make an impression on them. Click the dots on the package to find out what counts most.

Shape/structure of the bottle (or can) - 30%

Visual/design/look of the label - 16%

Brand or Logo - 44%

Color scheme of the pack - 7%

Beer Package

Consumers say these aspects of beer packaging tend to make an impression on them. Click the elements below to find out what counts most.

Brand or Logo

44%

Shape/Structure of the bottle (or can)

30%

Visual/design/look of the label

16%

Color scheme of the pack

7%

Some designs pack a lot of personality. Which design do you think seemed most authentic to consumers?
Budweiser
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Carling
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Foster
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Guinness
That's Right!
Which design do you think seemed most modern to consumers?
Brew Dog
That's Right!
Kronenbourg 1664
Try Again
Hop House 13
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Stella Artois
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It's important that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
Word Cloud
Hop House 13
Thats Right
Stella Artois
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Carling
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It's essential that a package design fits with the brand and conjures the right kinds of associations for consumers. Which design do you think generated this word cloud?
Hop House 13
Thats Right
Stella Artois
Try Again
Carling
Try Again
Craft Beer Audit Report Cover
Want to learn more about current trends and best practices for creating package designs that win with consumers in the beer aisle?