The Data Behind The Data

Mobile Data Usage has exploded as people continue to stream more and more videos, play music and use numerous apps on their mobile devices. Data usage, quality and price for cellular and wifi networks are critical components in consumer's choice of a wireless carrier and home network provider.

A look into how consumers are using their mobile data gives wireless carriers the opportunity to better tailor marketing messages and know what offers are most appealing to critical segments. For data there are very different behaviors and needs by age, ethnicity, and across major markets. It’s no longer a one-size fits all mobile world - the ability to tailor rate plans to fit exactly how customers are using their data is a key component for customer satisfaction and loyalty.

THE HISPANIC MOBILE CONSUMER

Did you know that Hispanic mobile consumers average 2.5x more WiFi than they do cellular data?

ONE SIZE DOESN’T FIT ALL

Data usage across WiFi and cellular networks according to age. Are your rate plans hitting the mark?

CITY BY CITY, A LOOK AT DATA USAGE ACROSS MAJOR U.S. MARKETS

How are smart cities affecting rate plans
and the way in which consumers use their mobile devices?

Source: Nielsen Mobile Performance, August 2016

For more information on Nielsen’s Mobile Performance solution, please contact mobilesolutions@nielsen.com.