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NIELSEN TARGET GROUP PERFORMANCE ANALYSIS

NIELSEN TARGET GROUP PERFORMANCE ANALYSIS

Make decisions with context & confidence.

MAKE DECISIONS WITH CONTEXT & CONFIDENCE

 
 

“We love Concept Quick Predict”

– John Doe, CEO, Packaged Goods, Inc.

"We love Concept Quick Predict"

– John Doe, CEO, Packaged Goods, Inc.

THERE’S NO SIMPLE ANSWER TO “WILL MY TARGETED INITIATIVE GROW MY BRAND?”

In order to launch innovations that will grow your brand, you need to consider both overall penetration and strategy, but you don’t have a great way to get a confident read on your target group. Nielsen’s Target Group Performance Analysis can help. It’s the first and only analysis that can uncover your innovation’s growth potential among any buyer, using a predictive model grounded in the industry-leading database.

DO YOUR IDEAS HAVE POTENTIAL? LET CONSUMERS CHOOSE.

When you're coming up with new product ideas, it can be hard to know where to focus your energy. All too often, you face limits on your time and budget that keep you from testing all but a chosen few. With Nielsen Quick Screen, you don't have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It's a fast and reliable way to decide which ideas are the right ones to pursue. 

THERE’S NO SIMPLE ANSWER TO “WILL MY TARGETED INITIATIVE GROW MY BRAND?”

In order to launch innovations that will grow your brand, you need to consider both overall penetration and strategy, but you don’t have a great way to get a confident read on your target group. Nielsen’s Target Group Performance Analysis can help. It’s the first and only analysis that can uncover your innovation’s growth potential among any buyer, using a predictive model grounded in the industry-leading database.

Predictive Analytics

ACTIONABLE & EFFECTIVE

Understand performance context for more actionable insights. Proven to be more predictive than alternative methods.

ACTIONABLE & EFFECTIVE

Uderstand performance context for more actionable insights. Proven to be more predictive than alternative methods.

Proven Data

SUPERIOR METHODOLOGY

Grounded in the industry's largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.

SUPERIOR METHODOLOGY

Grounded in the industry’s largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.

Consumer

UNDERSTAND ANY BUYER, ANYWHERE

With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.


UNDERSTAND ANY BUYER, ANYWHERE

With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.


Predictive Analytics

ACTIONABLE & EFFECTIVE

Understand performance context for more actionable insights. Proven to be more predictive than alternative methods.

Proven Data Methodology

SUPERIOR METHODOLOGY

Grounded in the industry’s largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.

Consumer

UNDERSTAND ANY BUYER, ANYWHERE

With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.


READY TO TAKE THE GUESSWORK OUT OF YOUR INNOVATION DECISIONS?

READY TO TAKE THE GUESSWORK OUT OF YOUR INNOVATION DECISIONS?

Try Nielsen Target Group Performance Analysis today.

Try Nielsen Target Group Performance Analysis today.

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