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In order to launch innovations that will grow your brand, you need to consider both overall penetration and strategy, but you don’t have a great way to get a confident read on your target group. Nielsen’s Target Group Performance Analysis can help. It’s the first and only analysis that can uncover your innovation’s growth potential among any buyer, using a predictive model grounded in the industry-leading database.
When you're coming up with new product ideas, it can be hard to know where to focus your energy. All too often, you face limits on your time and budget that keep you from testing all but a chosen few. With Nielsen Quick Screen, you don't have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It's a fast and reliable way to decide which ideas are the right ones to pursue.
In order to launch innovations that will grow your brand, you need to consider both overall penetration and strategy, but you don’t have a great way to get a confident read on your target group. Nielsen’s Target Group Performance Analysis can help. It’s the first and only analysis that can uncover your innovation’s growth potential among any buyer, using a predictive model grounded in the industry-leading database.
Understand performance context for more actionable insights. Proven to be more predictive than alternative methods.
Uderstand performance context for more actionable insights. Proven to be more predictive than alternative methods.
Grounded in the industry's largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.
Grounded in the industry’s largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.
With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.
With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.
Understand performance context for more actionable insights. Proven to be more predictive than alternative methods.
Grounded in the industry’s largest database & validated Factors for Success framework. Model backed by an extensive, multi-year R&D effort.
With flexible database simulation, you can understand your specific buyer, regardless of the definition or location.
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