SUSTAINABLE INNOVATION

NIELSEN INNOVATION INSIGHTS

Consumers today are more and more aware of the social and environmental impact of the products, packs and services they buy and use. We know through our research that consumers care about the environment. They worry about the planet. They look for sustainable options in the products and packs they choose to buy.  You might be wondering:
  •  How does this concern towards the environment translate into making purchasing decisions?
  •  To what extent do consumers make their purchase choices based on sustainability?
  •  Can sustainability enhance your value proposition to consumers?
  •  What are the best practices to bear in mind when you design and develop sustainable products and packs?
This report makes an attempt to understand consumer preference for sustainable products and tries to answer some of these questions.