NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

Today’s CPG industry is more dynamic than ever with evolving channels, competition and consumers forcing marketers to think differently.  To compete, most brands are employing diverse strategies for innovation. “Biggest & Best” isn’t always the focus.

 

Executing innovation in a successful way based on your strategy is easier said than done and brands are still making the wrong launch decisions, even when predictive analytics are used to evaluate success.

 

Download to explore how marketers are defining success and why activating in a way that recognizes your innovation's unique strategy is key to maximizing success.

 

To learn more, reach out to your BASES business partner and keep an eye out for some exciting news from BASES to help you plan activation in a way that maximizes your return on innovation.