Segmentation indicates WHO your best customers are and WHICH consumers you should focus your marketing efforts on (current or new).
It helps to understand WHAT your best customers are like— what they buy, what their attitudes are toward a category, and what their current lifestyle behaviors are, including media choices.
Uncovering these characteristics shows you HOW to best reach them and informs your messaging so you can make more impactful channel decisions.
Richer, Deeper Insights
Nielsen PRIZM Premier is our latest syndicated segmentation schema. It defines every U.S. household as one of 68 demographic behavior types or segments to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. By including new measures of wealth and technology adoption, this new model better represents today’s busy, connected consumers, giving marketers a better understanding of who and how to best reach their target consumers.
GRANULARITY AT THE HOUSEHOLD-LEVEL
INNOVATIVE DRIVERS IN TECHNOLOGY AND HOUSEHOLD ASSETS
LINKAGES TO LEADING SURVEYS, PANELS AND MORE
FLEXIBILITY TO FIT YOUR BUSINESS NEEDS
A HISTORY OF PROVEN SUCCESS
Learn how Cox Target Media used
segmentation to enhance advertising value.
Learn how Lettuce Entertain You increased restaurant
visits through a variety of segmentation solutions.
Cruisin’ To Retirement