THIS LITTLE GOAT... GOES TO RETAIL
When a popular Chicago restaurant group decided to take their flavors to retail shelves, they employed BASES Ready Retail solution to make the case to retail buyers.
KEY QUESTIONS
This Little Goat had to understand key dynamics before going to the retailer:
COMPETITION
Understand interaction with competition and determine who the brand could replace.
INCREMENTALITY
Explore incremental revenue potential with category buyers and non-buyers.
PREFERENCE BY RETAILER
Identify preference strength by channels and relevant retailers.
PRIVATE LABEL
Analyze interaction with retailer's profitable private label offerings.
READY FOR RETAIL?
USE COMPETITIVE ANALYTICS
You need predictive data to secure valuable distribution over your competition.
BUILD A RELEVANT STORY
You need an objective method to build a sell-in approach that will resonate with the retailer.
WIN MORE DISTRIBUTION
You need an easier, fast way to build sell-in stories for your innovations to win more distribution.
