WHAT DOES INNOVATION LOOK LIKE FOR RETAILERS?

A full suite of retail solutions designed to help you improve your organization's return on innovation.

Innovating in retail is more important than ever. Shoppers engage with products, services and retailers in ways that were never before possible. From the rise of new in-store experiences and expanded store-within-a-store offerings to the ever-growing role of e-commerce and omnichannel, knowing where to invest to drive growth can feel daunting.

 

Capabilities Built for Retailers’ Needs

With a range of best in class research techniques, a global footprint, and dedication to predictive analytics, we are uniquely positioned to help retailers advance their innovation efforts.

Strategy

STRATEGY

Do you ever wonder why shoppers are choosing your store for a specific department? When shopping in that department, do they see other retailers doing a better job than you? With Retail Drivers Architect you can receive strategic direction and a precise tactical roadmap to win for each of your departments.


Solution: Retail Drivers Architect

shopper

SHOPPER

How do shoppers feel about your ideas, benefits or initiatives? Which innovations should you prioritize? How do those innovations stack-up against those offered by your competitors? Learn directly from your shoppers at every stage of the innovation process with Quick Screen and Benchmarker.


Solutions: Quick Screen, Benchmarker

Sale

MARKETING

Do your marketing efforts resonate with your shoppers? What is the optimal mix of promotional items in your circulars or weekly ads to drive shoppers to your store? Do you need to quickly screen holiday or event marketing ideas? BASES’ proprietary machine-learning technology makes your best ideas or messages even better and our agile screening solutions expose your highest performing marketing concepts.


Solutions: Optimizer, Quick Screen

ROI

RETURN ON INNOVATION

How big can an initiative or change be for your store? How does a new innovation interact with your current shelf set? BASES helps you identify your most productive innovations and can predict your innovations' sales potential to help you get the most out of your investment.


Solutions: Forecasting, Retail Ready

private label

PRIVATE BRAND DEVELOPMENT

Are you exploring how to best develop new exclusive brands or products for your stores? What package designs, line offerings and price points are shoppers most willing to consider? BASES' predictive analytics identifies and optimizes your own brand offerings before launching with your shoppers.


Solutions: Idea Screening, Concept and Product Testing, Line and Price Optimization, Nielsen Design Solutions

WE'VE PARTNERED WITH RETAILERS TO...

nutrition

WIN IN HEALTHY SNACKS

 

Key Business Questions

  • Why do shoppers visit my store versus the competition when looking for healthy snacks?
  • Where are the unmet needs in today’s snack aisle?
coffee

IDENTIFY THE BEST STORE WITHIN A STORE

 

Key Business Questions

  • Which store-within-a-store shows the most relative potential?
  • Which will drive the most store traffic?
school supplies

OPTIMIZE FOR BACK TO SCHOOL

 

Key Business Questions

  • How can I make my event even better than years past?
  • What communication will resonate most with shoppers?

Key Learnings

"This research will be the foundation of our innovation plans for the next three years. It showed us that Value and Convenience are king for healthy snacks – and that there is white space opportunity to own Convenience."

Key Learnings

"Getting results in two days allowed us to quickly prioritize three store-within-a-store options for further development. We learned shoppers would value specialty offerings and that childcare could be deprioritized."

Key Learnings

"This test gave us a great understanding of how our tagline, benefits and positioning hang together for our shoppers. It saved us from testing iteratively and gave great guidance for this year's communication."

Consultant Leaders with Unmatched Shopper and Retail Knowledge

consumer
  • 60M+ shoppers interviewed globally, across 80+ countries
  • 30+ years of experience in the Retail Industry
  • Supports 50+ retailers
  • One of our top five clients is a retailer

60M+ shoppers interviewed globally, across 80+ countries

30+ years of experience in the Retail Industry

 Supports 50+ retailers

analytics

PREDICTIVE ANALYTICS

We use predictive analytics to translate what your shoppers say they are going to do versus what they actually do in-market.

target

FINANCIAL ACCURACY

Forecasting is our expertise; we have the global standard forecasting model. We can help with quantifying new business opportunities.

fast

AGILE SOLUTIONS

Save time and money in our agile environment to drive business growth. Use our flexible, right-sized solutions in a confidential environment.

HAVE QUESTIONS?

Contact your Nielsen Innovation Business Partner for more information.

Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.