Nielsen Innovation: Restaurant Capabilities

Nielsen Innovation: Restaurant Capabilities

Tailored Insights for the Restaurant Industry

Growing your brand can be a challenge, but there isn't a great way to be sure you're making the right innovation decisions because outdated research can be inconsistent, inconclusive and slow. Nielsen Innovation can help with solutions grounded in predictive insights that are customized to fit your unique restaurant needs, taking into account the path to purchase and buying dynamics unique to the restaurant industry.
Restaurant Industry Success

Predictive Analytics for better decisions

Research Tailored for Restaurant Needs

The Formula for success: 4D Innovation

Through the 4D Innovation system, you can maximize your return on innovation. The 4Ds system offers modular solutions that span your entire innovation process.

The 4Ds of Success

Where Restaurants Have Asked for Nielsen Innovations's Help...

Decide & Discover

Identify "Where" and "How" to Play

Stay ahead of guests' evolving needs and win loyalty versus competitors

Fast, Accurate Menu Item Stage Gate Development

Improve rigor and accuracy of your front end assessment process

Strategy & Idea Solutions

Develop

Assess Visibility of Day-Part and Week-Part Strategies

Prioritize and develop the service offerings, LTOs and menu items your guests desire and crave

Drive Loyalty by unlocking how to engage with key guest segments

Target a variety of key guest segments based on your unique restaurant objectives

Proposition Solutions

Deploy

Enhance Guests' value equation while meeting margin objectives

Address COGS expansion and maximize your margins through forward-looking price elasticity modeling and menu item, category and beverage portfolio rationalization

Refresh your restaurant experience to drive guest loyalty and raise spending

Improve your guest experience by optimizing your menu board design, LTO messaging, point-of-sale, kiosk/handheld interface engagement and more

Margin Maximizing Solutions

Nielsen Innovation

Solutions Overview: Restaurant Capabilities

Discover a Compelling Proposition

Solution Quick Screen Rank and Sort Idea Screen
Study Type Idea Ranking Idea Ranking Idea Qualifying
Purpose Quickly Rank Ideas plus Guest Feedback Rank Ideas with Feedback across multiple occasions Evaluate & Qualify Ideas to Take Forward
Deliverable Online Results in Nielsen Studio (No Report) Full Report + Strengths & Weaknesses in Nielsen Studio + Data File Report + Data File
Factors Included 2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: ideas are ranked relative to each other; no database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
2 Factors
• Need/Desire
• Attention Catching (Uniqueness)
Note: No database comparison
ADDITIONAL Strengths & Weaknesses Feedback Module
4 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
Note: INCLUDES database comparison
Diagnostics No Diagnostics No Diagnostics No Diagnostics
Forecasting No Forecast No Forecast No Forecast
Timing
(may change based on target groups)
~24 Hours from Lockdown to Results ~10 Business Days from Field Start to Results ~15 Business Days from Field Start to Results

Develop a Compelling Proposition

Solution Quick Screen Snapshot Optimizer BASES I
Study Type Concept Screen Concept Screen Concept Optimization Concept Evaluation
Purpose Prioritize Concept(s) to Take Forward Prioritize Concept(s) to Take Forward Optimize Concept Variations into a Full Proposition Qualify & Size the Concept, with Rigor
Deliverable Online Results in Nielsen Studio + Simplified Report + Exported Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File Full Report + Data File + Verbatims File
Factors Included 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
Optimize to Top 3 Concepts AND 6 Factors
• Need/Desire
• Advantage
• Distinct Proposition
• Attention Catching
• Credibility
• Acceptable Costs
8 Factors
Snapshot Factors +
• Message Connection
• Clear/Concise Message
Diagnostics Limited Diagnostics Limited Diagnostics Limited Diagnostics Detailed + Custom Diagnostics
Forecasting OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On OPTIONAL Simplified Forecast Add-On Detailed Forecast Included
Timing
(may change based on target groups)
~10 Business Days from Lockdown to Results ~20 Business Days from Field Start to Results ~35 Business Days from Field Start to Results ~30 Business Days from Field Start to Results

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