People are spending more at restaurants than ever before, but creating the right offerings for your guests can be a challenge. With the launch of refreshed innovation solutions specifically for restaurants, Nielsen’s advanced idea and concept testing solutions help you to evaluate, prioritize and optimize your ideas more efficiently and effectively.


In this webinar, you'll learn how Nielsen can help you answer the following questions:

  • Which ideas for new offerings should be prioritized for further development?
  • What’s the best proposition for a new offering out of the many possible options we could consider?
  • What are my offering's strengths, and what are the potential risks to mitigate?
  • How likely are consumers to buy the offering and how much volume can we expect?


This is the first installment of a two-part webinar series. You can register for part two here.


Register for the webinar:

Thursday, October 12 @ 12pm ET
Thursday, October 19 @ 12pm ET