NIELSEN INNOVATION INSIGHTS

Determining the ideal price point and combination of offerings can lead to significant growth. The right pricing is also a critical part of driving traffic and guest satisfaction. However, we know that pricing new offerings isn't an easy task--price too high and your item won't sell, price too low and you'll leave money on the table. As a result, you have to make some tough choices about which new offerings to launch and which existing ones, if any, to delist. Learn how you can maximize growth by evaluating a wide range of scenarios to determine your optimal menu assortment and pricing.

In this webinar, you'll learn how Nielsen can help you answer the following questions:

• What is the most incremental menu assortment of new and existing items and LTOs?
• What is the right menu pricing strategy when introducing new items?
• How can you optimize your prices to maintain profits in the face of increasing commodity costs?

This is the second installment of a two-part webinar series. You can register for part one here.