NIELSEN BASES

SOLUTIONS FOR A RAPIDLY CHANGING WORLD

ENHANCED SOLUTIONS FOR A RAPIDLY CHANGING WORLD

SEE HOW WE'VE EVOLVED OUR PRODUCTS AND WHY THEY ARE ESPECIALLY HELPFUL FOR INNOVATING IN THIS NEW CONSUMER LANDSCAPE

Consumers’ daily lives and shopping behaviors have dramatically changed over the past few months. What consumers value, how they shop, what they expect from manufacturers, and how retailers operate are shifting. You can’t afford to stop learning, but speed and agility are critical to bringing solutions to the table. There’s also new scrutiny on research budgets where the ROI of every decision is challenged. 

 

As your dedicated partners, BASES responded with new product features with added speed and flexibility. Our industry-leading thought leadership and R&D are also there to help you deal with the challenges in front of you.

MORE DIAGNOSTIC DEPTH

NAVIGATE CONSUMERS' NEW MINDSET

INNOVATE FAST! 

WIN IN THE NEW RETAIL LANDSCAPE

MORE DIAGNOSTIC DEPTH TO ONLINE TOOLS

It is critical to understand consumers’ new mindset, yet many face-to-face research methods used for diagnostic insights aren’t as readily available. To overcome this, we have provided more diagnostic depth to our online tools.

QUICK SCREEN

Prioritize ideas, claims and varieties overnight. Quick Screen now features more diagnostics, including more custom questions, additional target groups and enhanced reporting.

QUICK QUESTION

A new tool that provides overnight answers to consumer or business questions of your choice. 

QUICK USE

Product testing that delivers insights quickly. Currently being enabled for more flexibility so you can get fast and relevant consumer feedback for your new product through safe, contactless delivery.

GLOBAL ONLINE INTERVIEWS

Online survey capabilities in nearly every market including countries that have traditionally relied on in-person data collection. Validated and backed by R&D.   

 

 

SCREEN IDEAS QUICKLY,
NOW WITH MORE DIAGNOSTICS

 

QUICK SCREEN

Prioritize ideas, claims and varieties overnight. Quick Screen now features more diagnostics, including more custom questions, additional target groups and enhanced reporting. 


 

ANSWER ANY BUSINESS
QUESTION OVERNIGHT

 

QUICK QUESTION

A new tool that provides overnight answers to consumer or business questions of your choice. 


 

 

 

SAFELY EVALUATE PRODUCTS
WITH CONTACTLESS DELIVERY 

 

QUICK USE 

Product testing that delivers insights quickly. Currently being enabled for more flexibility so you can get fast and relevant consumer feedback for your new product through safe, contactless delivery.

 

100% ONLINE INTERVIEWING IN
PRACTICALLY EVERY MARKET

 

GLOBAL ONLINE INTERVIEWS 

Online survey capabilities in nearly every market, including countries that have traditionally relied on in-person data collection. Validated and backed by R&D.   

NAVIGATE CONSUMERS' NEW MINDSET

There are unprecedented health, lifestyle and economic forces at play. Consumers are behaving differently in-market, and you need to understand how this impacts consumer decisions and your research.

UNDERSTAND YOUR CONSUMER 

Innovation Architect can help you identify what drives consumer decisions in your category, and how to position your brand to stay relevant now and in the future. New, flexible models and service efficiencies enable us to deliver insights even faster.

STAY ON TOP OF THE CHANGING ENVIRONMENT

Understand how to navigate this new environment with our industry-leading R&D and thought leadership (view here). 

INNOVATE FAST! 

Companies that win coming out of a crisis are the ones who innovate, but your organization paused new product R&D while you assessed the crisis. Now you need to catch up, fast! BASES solutions are here to help.

BASES OPTIMIZER

Rapid responses to thousands of possibilities in a quick, intuitive interface. Optimizer leverages advanced machine learning and survival of the fittest algorithms. 

QUICK SUITE PLATFORM

A digitally-enabled platform used to deliver concept assessment, product validation and diagnostics with accelerated timelines. 

FASTER TIMELINES

New flexibility and enhancements enable us to deliver category and brand positioning insights (via Innovation Architect) and pricing insights (via an accelerated BASES Price Advisor) on faster timelines.

 

 

EVALUATE THOUSANDS OF
COMBINATIONS RAPIDLY

 

 

BASES OPTIMIZER

Rapid responses to thousands of possibilities in a quick, intuitive interface. Optimizer leverages advanced machine learning and survival of the fittest algorithms. 

 

 

 

FAST, DIGITALLY-ENABLED
INSIGHT DELIVERY 

 

 

QUICK SUITE PLATFORM

A digitally-enabled platform used to deliver concept assessment, product validation and diagnostics with accelerated timelines. 

 

 

 

 

ACCELERATED TIMELINES FOR
BRAND AND PRICING INSIGHTS

 

 

 

FASTER TIMELINES

New flexibility and enhancements enable us to deliver category and brand positioning insights (via Innovation Architect) and pricing insights (via an accelerated BASES Price Advisor) on faster timelines.

 

 

WIN IN THE NEW RETAIL LANDSCAPE

Online purchasing has become more important, economic pressures make pricing decisions critical and the retail environment will be more competitive than ever. These solutions are here to help you navigate the retail landscape. 

LINE AND PRICE OPTIMIZER

We’ve launched a new, validated interface to Line and Price Optimizer that carries across the brick & mortar and e-commerce retail environments. It is an intuitive user experience that’s adaptable to any device.

RETAIL READY

Retailers delayed shelf sets, and we now anticipate a highly competitive environment with even more new products fighting to get on shelf. BASES Retail Ready provides the data-driven insights your retailers are seeking, improving your odds of increased distribution and ultimately, sales.
By leveraging these tools, you get insights to manage your business with the speed, predictiveness and flexibility you need to win in the new consumer and retail environments. In times of unprecedented uncertainty and challenging retail environments, we know predictive, reliable analytics are more important than ever.

REACH OUT TO YOUR BASES REPRESENTATIVE OR CONTACT US FOR MORE INFORMATION

 

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