NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

Launching a product that delivers on consumer expectations can increase its year 1 volume by 30% compared to one that doesn’t—so meeting these expectations is key. But many marketers don’t do their due diligence to find out if their new product will meet expectations as often as they’d like, with time being the biggest barrier.

 

Download to see how your company’s product testing habits compare to others and keep an eye out for Nielsen's Product Quick Use that can give you a clear path to meeting consumer expectations in as little as 15 days at the end of June. 

 

Product Quick Use

Confidently answer the question “Will I meet my consumers’ expectations?” and determine how to improve without compromising your timeline or budget.

 

  • Reliable assessment of repeat and potential for in-market success through monadic, in-home use testing

  • Customizable add-ons for more in-depth analysis based on your unique needs

  • Full-service, technology-centric experience for reduced timelines, expert consulting and seamless new feature releases