NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

Launching a product that delivers on consumer expectations can increase its year 1 volume by 30% compared to one that doesn’t—so meeting these expectations is key. But many marketers don’t do their due diligence to find out if their new product will meet expectations as often as they’d like, with time being the biggest barrier.

 

Download to see how your company’s product testing habits compare to others and keep an eye out for a Nielsen Innovation product testing solution that can give you a clear path to meeting consumer expectations faster than ever this summer.