An uncommon sense of the consumer™

An uncommon sense of the consumer™

50% off your first trial audit!

Design Category Audit helps gauge your packaging's effectiveness in a competitive context — identifying strengths, weaknesses and areas of opportunity. 

You can use this information for:
Health Check – Over time, categories evolve and so do consumers. Find out when a design improvement is necessary.
Redesign Prep – It all starts with a great brief: Understand your current designs' strengths and weaknesses in the context of competition.
New Product Prep – Ensure a successful category entry by better understanding differentiation opportunities and consumer perceptions of current designs in the category.
See how it works!