IF YOU COULD TURN BACK TIME
Laying the groundwork for campaign measurement
Great, you drove a visit to your site! But... did it lead to a sale? And was it that last click that sealed the deal? Or that auto-play video view that convinced a consumer that they had to have your product? Was it something else entirely? You were in such a hurry to push your ads out that you didn’t take the time to make sure each touchpoint (and each consumer) would be trackable and measurable, including the sale itself. Now you don’t have a clue which platforms performed best or which consumers to avoid next time.
Let’s rewind the clock to see what you could have done at each stage to put measurement where it should be: front and center.