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BREAK FREE FROM TRADITIONAL RESEARCH

Nielsen's Optimization technology for Healthcare helps you create breakthrough messaging and visual platforms for your promotions and campaigns.

WHEN TO LEVERAGE OPTIMIZER FOR HEALTHCARE

With Nielsen you gain a single innovation platform for all facets of your marketing mix.
Pills

DEVELOP PRODUCT OFFERING

Phase 2 / 3

Clinical Endpoint Optimization

Checklist

DEVELOP BRAND

Pre-Launch

Positioning

Messaging Platform Organization

Brand/Logo Optimization

Patient Profiling

Pricing/Co-Pay

Meter

POST-LAUNCH TRACKING AND REFINEMENT

Launch +

DTC Optimization

Messaging Refresh

New Indications

CLIENT SUCCESS

Direct mail remains a powerful form of marketing, even in the electronic age. But getting the highest response rates depend entirely on finding the perfect blend of benefits, incentives and imagery. How can you make sure your direct mail messages deliver the most impact? As Medco learned, sophisticated technology can often help. 

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medco

COMPANIES WE HELP

Nielsen's dedicated team works across a broad spectrum of the healthcare industry, helping patients get better care by addressing marketer's most pressing innovation and marketing challenges.

Optimization gave me the confidence to go in front of Senior Management and say I had 43 million chances to get this right, and I found the most compelling story to launch this product for success."

-Jeff Gustaitis Director

Market Research

Boehringer Ingelheim Pharmaceuticals