DEVELOP PRODUCT OFFERING
Phase 2 / 3
Clinical Endpoint Optimization
Messaging Platform Organization
POST-LAUNCH TRACKING AND REFINEMENT
Direct mail remains a powerful form of marketing, even in the electronic age. But getting the highest response rates depend entirely on finding the perfect blend of benefits, incentives and imagery. How can you make sure your direct mail messages deliver the most impact? As Medco learned, sophisticated technology can often help.
Nielsen's dedicated team works across a broad spectrum of the healthcare industry, helping patients get better care by addressing marketer's most pressing innovation and marketing challenges.
Optimization gave me the confidence to go in front of Senior Management and say I had 43 million chances to get this right, and I found the most compelling story to launch this product for success."
-Jeff Gustaitis Director
Boehringer Ingelheim Pharmaceuticals