Launch Bigger
Innovations,
Faster
Nielsen Optimizer™ for Financial Services develops the best possible product or marketing idea – with the greatest competitive advantage and the most sales potential
With Nielsen you gain a single innovation platform for all facets of your marketing mix.
Product development
Digital, direct mail and print campaigns
Reward and feature optimization
Websites and mobile applications
Positioning
Credit cards may be small, but they pack a big punch. The right card, with the right design, can influence a consumer to use it, increasing loyalty for a financial services brand. Wanting to reassure customers, Bank of America decided to reposition the brand, which meant undergoing a holistic refresh of its visual identity across all brand assets, including its credit card portfolio.
Nielsen works with the world's largest financial services companies to help them address their most pressing innovation and marketing challenges.
