nielsen

WHAT'S YOUR CONSUMER IQ?

Think you know what consumers really want? Check out our game to see how optimization and evolutionary algorithms work!

Launch Bigger
Innovations,
Faster

Using patented evolutionary algorithms, Nielsen Optimizer lets you explore millions of unique ideas and propositions with consumers. As a result, you save time and money and develop measurably stronger innovations.

WHAT ARE CLIENTS SAYING ABOUT NIELSEN OPTIMIZER?

USE CASE EXAMPLES

Fanta

RESTAGES

Fanta

Pretzel Crisps

LINE EXTENSIONS

Pretzel Crisps

Danon

NEW / SUB BRANDS

Dannon

Activia

GLOBAL BRAND LAUNCHES

Activia

PROVEN RESULTS

See for yourself: On average, concepts optimized using evolutionary algorithms generate a 38% increase in BASES forecasted revenue compared to non-optimized concepts.
Learn More
38% increase chart

KEY DELIVERABLES SUMMARY

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FEATURED REPORTS SHOWCASING OPTIMIZATION

How to Re-Invigorate a Stagnant Category Report

Can a category that’s losing mass appeal be revived?

The Internet of Things Report

See how the rapid growth of smart products is affecting consumer needs

Men's Beauty Products Report

See how the rapid growth of smart products is affecting consumer needs

The Flavor of Innovation Report

Do you know what’s inside the mind of the male beauty consumer?

WHAT'S YOUR CONSUMER IQ?

Think you know what consumers really want? Check out our game to see how optimization and evolutionary algorithms work!
Play the Game