NIELSEN BASES
PREDICTING PRODUCT REVIEWS
Total U.S. e-commerce is already valued at over $435 billion, and its growth trajectory shows no signs of slowing. While many think that e-commerce's piece of the pie is still small, it's worth noting that online CPG sales are expected to double in the next five years. Thus, understanding the impact of e-commerce is imperative for marketers.
How does this new space relate to my product's success and how can you control it?
$65B
CPG Online Sales in 2019
43%
of CPG dollar growth was driven by e-commerce last year
+24%
growth in spending per buyer online among Americans
Can you mythbust some misconception about E-Commerce?
Learn how understanding E-Commerce can lead to innovation success
Question 1
What percentage of CPG consumers ship in both brick & mortar stores and online?
22%
22%
45%
45%
> Next
51%
51%
62%
62%
Question 2
What percentage of grocery shoppers use a physical store to evalute a product before purchasing online
Less than 25%
Less than 25%
25-50%
25-50%
50-75%
50-75%
MORE THAN 75%
MORE THAN 75%
> Next
Question 3
What are the top two factors for consumers when determining which product to buy online?
PRICE & PACKAGING
PRICE & PACKAGING
PRICE & ABILITY TO PICK UP IN STORE
PRICE & ABILITY TO PICK UP IN STORE
PRICE & ONLINE REVIEWS
PRICE & ONLINE REVIEWS
> Next
REVIEWS & PACKAGING
REVIEWS & PACKAGING
With these facts as a foundation,
how can you utilize and control the potential impact of E-commerce?
There is a correlation between online reviews and product testing. Good vetting on products prior to launch leads to strong reviews.
Why risk bad reviews? Assess your product before launch!
Fill out the form below to learn more about how your organization can better predict online reviews through product testing.
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