Total U.S. e-commerce is already valued at over $435 billion, and its growth trajectory shows no signs of slowing. While many think that e-commerce's piece of the pie is still small, it's worth noting that online CPG sales are expected to double in the next five years. Thus, understanding the impact of e-commerce is imperative for marketers.
How does this new space relate to my product's success and how can you control it?
CPG Online Sales in 2019
of CPG dollar growth was driven by e-commerce last year
growth in spending per buyer online among Americans
There is a correlation between online reviews and product testing. Good vetting on products prior to launch leads to strong reviews.
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