NIELSEN BASES

PREDICTING PRODUCT REVIEWS 

Overall, online and offline FMCG sales totaled more than $1.01 trillion in 2018, which is 2.6% more than a year ago. While many think that e-commerce's piece of the pie is still small, it is worth nothing that E-commerce is beginning to play a larger role in innovation. Thus, understanding the impact of e-commerce is imperative for marketers. How does this new space relate to my product's success and how can you control it?

Shopping

$7.9B

Spent online for 2018 Cyber Monday

(+20% v2017)

Shopping

70%

Of grocery shoppers expect to shop online for groceries in the next 5 years

Shopping

5X

Growth rate of online vs. offline global FMCG sales (2016-2020)

Can you mythbust some misconception about E-Commerce?

Learn how understanding E-Commerce can lead to innovation success

  BEGIN

Question 1

What percentage of CPG consumers ship in both brick & mortar stores and online?

22%

22%

45%

45%

> Next

51%

51%

62%

62%

Question 2

What percentage of grocery shoppers use a physical store to evalute a product before purchasing online

Less than 25%

Less than 25%

25-50%

25-50%

50-75%

50-75%

MORE THAN 75%

MORE THAN 75%

> Next

Question 3

What are the top two factors for consumers when determining which product to buy online?

PRICE & PACKAGING

PRICE & PACKAGING

PRICE & ABILITY TO PICK UP IN STORE

PRICE & ABILITY TO PICK UP IN STORE

PRICE & ONLINE REVIEWS

PRICE & ONLINE REVIEWS

> Next

REVIEWS & PACKAGING

REVIEWS & PACKAGING

With these facts as a foundation,
how can you utilize and control the potential impact of E-commerce?

There is a correlation between online reviews and product testing. Good vetting on products prior to launch leads to strong reviews.

 

Why risk bad reviews? Assess your product before launch!

Fill out the form below to learn more about how your organization can better predict online reviews through product testing. 

* Data is specifically for the United States

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