With Nielsen Video Capture, you can see consumers react to your new products in the moment and gain powerful insights to improve your packaging, formulation and messaging.
It's an easier, more efficient way to gather experiential, emotional feedback for your product tests.
Richer, Deeper Insights
Better Research Value
Add the "Wow" Factor
A leading home care manufacturer was launching a new eco-friendly cleaner and wanted to understand how effectively the product delivered on consumer expectations. Using Nielsen Video Capture, 25 consumers recorded 1-2 minute videos of themselves using the product in their homes and the videos were automatically uploaded to an online platform and edited into quick highlight reels.
At first, consumers were skeptical of the product’s cleaning power, but after using it, they were quickly convinced it could clean just as well as any traditional cleanser.
Check out this video sample to see for yourself.