The Dieline AwardsThe Dieline Awardsnielsen




We decided that 2017 would finally be the year that package design got the recognition it deserves—and not just as a powerful medium for brand expression, but as a killer marketing vehicle that attracts new buyers and drives sales. We wanted a way to formally recognize the very real and measurable business impact of outstanding package design.

In conjunction with The Dieline Awards, we’ve created The Nielsen Design Impact Award to do just that. This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too.

Nielsen will recognize a grand prize winner, and a least two runners-up. The grand prize winner will be invited to accept their award live on-stage during the opening ceremony of HOW Design Live 2017.

The deadline for entries has been extended to March 14th, 2017. Winners will be notified in early to mid-April. 


What’s different about the Nielsen Design Impact Award?

We don’t have a panel of experts who selects the most beautiful, innovative or sustainable packaging. Our judges are consumers—and the steely, naked truth of in-market performance. Specifically, the Nielsen Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (Nielsen’s retail measurement technology captures sales data from virtually every major retail chain.) You can read more about our specific criteria on the FAQs page.


Who can enter?

Brands and design agencies can submit their redesigns for consideration. No fee is required to participate, and there is no limit on the number of entries one party can submit. We do, however, have a few restrictions:

  • The design submitted must be a redesign of an existing product.
  • The redesigned product must’ve launched between January 1, 2014 and March 1, 2016.
  • The redesigned product must be sold in the United States. At this time, we can’t accept international entries.
  • The product must belong to a consumer-packaged-goods category. (This includes products that you use up and buy with relative frequency—anything from toothpaste to beer to pet food. It does not include “durable” products such as electronics and toys.)


How do I enter?

After reading our terms and conditions, just fill out the form below and you’re good to go. If you have questions or experience any technical difficulties, please email Kim Gaskins (

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