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THE DIELINE AWARDS PRESENTS

THE NIELSEN DESIGN
IMPACT AWARD

CALL FOR ENTRIES: NOW OPEN FOR 2018

 

Last year we decided that package design should finally get the recognition it deserves—and not just as a powerful medium for brand expression, but as a killer marketing vehicle that attracts new buyers and drives sales. We wanted a way to formally recognize the very real and measurable business impact of outstanding package design.

In conjunction with The Dieline Awards, we’ve created The Nielsen Design Impact Award to do just that. This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too.

A 1st, 2nd, and 3rd place winner will be recognized, and the highest achieving redesign will win 2018's Most Impacful Redesign Award. The grand prize winner will be invited to accept their award live on-stage during the opening ceremony of HOW Design Live 2018.

The deadline for entries is January 31, 2018

 

What’s different about the Nielsen Design Impact Award?

We don’t have a panel of experts who selects the most beautiful, innovative or sustainable packaging. Our judges are consumers—and the steely, naked truth of in-market performance. Specifically, the Nielsen Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (Nielsen’s retail measurement technology captures sales data from virtually every major retail chain.) You can read more about our specific criteria on the FAQs page.

 

Who can enter?

Brands and design agencies can submit their redesigns for consideration. No fee is required to participate, and there is no limit on the number of entries one party can submit. We do, however, have a few restrictions:

  • The design submitted must be a redesign of an existing product.
  • The redesigned product must’ve launched between January 1, 2015 and March 1, 2017.
  • We can only accept submissions from the United States and Canada. At this time, we can’t accept international entries.
  • The product must belong to a consumer-packaged-goods category sold in major retailers. (This includes products that you use up and buy with relative frequency—anything from toothpaste to beer to pet food. It does not include “durable” products such as electronics and toys.)

 

How do I enter?

After reading our terms and conditions, just fill out the form on The Dieline's website using the link below. If you have questions or experience any technical difficulties, please email Allison Kehoe (allison.kehoe@nielsen.com).