We decided that package design should finally get the recognition it deserves—and not just as a powerful medium for brand expression, but as a killer marketing vehicle that attracts new buyers and drives sales. We wanted a way to formally recognize the very real and measurable business impact of outstanding package design.

We’ve created The Nielsen Design Impact Award to do just that. This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too.


What’s different about the Nielsen Design Impact Award?

We don’t have a panel of experts who selects the most beautiful, innovative or sustainable packaging. Our judges are consumers—and the steely, naked truth of in-market performance. Specifically, the Nielsen Design Impact Award combines choice and diagnostic responses from a large number of category consumers with point-of-sale data. (Nielsen’s retail measurement technology captures sales data from virtually every major retail chain.) You can read more about our specific criteria on the FAQs page.


Who can enter?

Brands and design agencies can submit their redesigns for consideration. No fee is required to participate, and there is no limit on the number of entries one party can submit. We do, however, have a few restrictions:

  • The design submitted must be a redesign of an existing product.
  • The redesigned product must’ve launched between January 1, 2017 and January 1, 2019.
  • We can only accept entries from Australia, Brazil, Canada, China, France, Germany, Mexico, Philippines, South Africa, United Kingdom and United States at this time.
  • The product must belong to a consumer-packaged-goods category sold in major retailers. (This includes products that you use up and buy with relative frequency—anything from toothpaste to beer to pet food. It does not include “durable” products such as electronics and toys.)
  • Images of the before/after designs must fit our requirements.


How do I enter?

After reading and complying with our terms and conditions, just fill out the form using the link below. If you have questions or experience any technical difficulties, please email Greta Behnke (


Brasil: Obrigado por seu interesse. Por favor, faça sua inscrição (formulário disponível em inglês ou em português) no link submit a design / inscreva um design. Em caso de dúvidas ou assistência em português, por favor, contate