NIELSEN DESIGN IMPACT AWARDS 2019

The design experts at Nielsen BASES believe great package design rarely gets the recognition it deserves. We created The Nielsen Design Impact Award to demonstrate the tremendous impact that effective package design can have, and to celebrate brands that are elevating the role of packaging in the marketing mix.

WINNERS

NICE! BY WALGREENS

U.S.

M&M'S

U.S.

ICELANDIC PROVISIONS

U.S.

HESS SELECT

U.S.

ARAWANA OIL

CHINA

ALPURA

MEXICO

MAQ

SOUTH AFRICA

Prestígio

BRAZIL

PLAYBOY FRAGRANCES

SOUTH AFRICA

Satis!

BRAZIL

ABOUT OUR WINNERS

Based on our analysis, we selected 10 initiatives that leveraged both the art and science of design to make a truly remarkable impact. They represent a wide range of business situations across food, beverage, personal and homecare: transforming a retailer’s own brand into a “real brand” through pack design, an authentic new take in a saturated category, legacy brands adapting to new trends, and more.

 

Upon analyzing this year’s winners, we observed four key lessons learned that the winners employed when redesigning their pack:

 

  • Designing beyond category norms
  • Designing to promote health & wellness
  • Designing for white space
  • Designing for screen time and changing buying platforms

DOWNLOAD THE REPORT

This compilation of in-depth interviews with the teams who worked on these award-winning initiatives offers rare insight into the creative process from beginning to end, along with best practices for all brands looking to maximize their return on package design. Download below.