NIELSEN INNOVATION INSIGHTS

NIELSEN INNOVATION INSIGHTS

When stakes are high—Early, realistic volumetric assessments can flag a loser
that looks like a winner, and save a winner that looks like a loser.

 

A true partnership is key in most relationships, especially for large-scale
innovations. McCafé coffee experienced huge growth in over 14,000
McDonald’s stores leveraging a very powerful brand and quality cup of coffee.
Meanwhile, Kraft Heinz was exploring coffee white space opportunities in
retail and noticed that it didn’t have a café brand in its portfolio. Could this be
the ideal match? The experts at Kraft Heinz and McDonald’s believed so, but
not without getting a proper early volumetric read.

 

Download the case to see how Kraft Heinz used Nielsen's Volumetric Forecasting to size the prize early in the process to drive more return on their innovation.