MEMORABILITY MARKETING TIP
Engage Emotions: Sentimental
We know when we see a good ad because we feel something afterward. And the great ones lead us to act on that emotion and become a consumer. So what’s the key to tapping into your viewer’s emotions?
Leave the viewer with positive feelings as they watch your ad - this will drive viewer engagement during the ad and then drive action afterward.
By playing to the viewer’s emotions you’re able to create a relationship. That relationship drives long-term brand equity.
A great example where a brand engages with sentimental ads is Budweiser’s “Waiting” commercial:
Nielsen Ad Memorability Index: 121
Ad Memorability Index compared to database norm of 100
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