Engage Emotions: Sentimental

We know when we see a good ad because we feel something afterward. And the great ones lead us to act on that emotion and become a consumer. So what’s the key to tapping into your viewer’s emotions?

Leave the viewer with positive feelings as they watch your ad - this will drive viewer engagement during the ad and then drive action afterward.

By playing to the viewer’s emotions you’re able to create a relationship. That relationship drives long-term brand equity.

A great example where a brand engages with sentimental ads is Budweiser’s “Waiting” commercial:


Nielsen Ad Memorability Index: 121

Ad Memorability Index compared to database norm of 100

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