Utilize Strong Imagery

Strong visual imagery is proven to capture a viewer’s attention. In fact, visuals have 4x the average retention rate vs. audio alone. But what does strong visual imagery look like?

For starters, use striking images to capture a viewer’s attention.

High-energy images create an emotional response which makes your product feel fun and exciting.

Concrete images resonate far better than abstract. Think cars, homes, books and not information like truth or betrayal.

Below is an example of two versions of “Wonderful Pistachios” 2014 Super Bowl ad. Which do you think performed the best?


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