MEMORABILITY MARKETING TIP

Add A Unique Twist

Like we find with our closest family and friends, being unique is what draws people to us and being genuine is what keeps them around. In order to tie Marketing Tip 1 and Marketing Tip 2 together, we’re able craft a complete story by showing identifiable situations that are unique to our brands, genuine to our consumers, and overall human in their relatability.

One of the most impactful ways to grab someone’s attention and keep it, and then convert it into loyalty, is by creating distinctive imagery - something that stands out. Whether it be sentimental, goofy, or pulls on the heartstrings - a powerful image can be that extra effort that takes someone from passive viewer to active consumer.

Geico’s “HUMP DAY” is an excellent example of adding that unforgettable imagery:

 

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