As we mentioned in Marketing Tip 1, being relatable isn’t just a suggestion - it’s a must. It’s the way we bond with others, share experiences, and find connection. Our marketing needs to mimic those same characteristics.
Tip #1: The Story
Tip #3: Add A Unique Twist
Use real world settings that are easy for consumers to imagine.
Show characters who the viewers can identify with and feel connected to; consumers want to see and hear from personas who are just like them.
Create a scenario where consumers can watch your ad and have an ah-ha moment of, “That’s me!” or “That could be me!”
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