Effective marketing doesn’t need to be complicated, it needs to be human. As marketers, our main goal is to connect with others; to be relatable, honest, and thoughtful with our messaging while also making consumers move to take action.

The best companies do this by telling a compelling story that has three standout components.

The story is organized from start to finish, not hard to follow.

The brand is part of the storyline, not the story line.

The message is simple,
not dumbed-down.

For an example of a company who’s doing it right, check out State Farm Financial & Insurance “JAKE FROM STATE FARM” ad below:


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