Increasingly, many consumer packaged goods companies are adopting “lean” innovation practices that stress speed and cost efficiency. However, to accelerate time to market, companies often skip critical steps for qualifying their innovations. The end result may be innovation done more quickly and cheaply—but is it really “lean”? As it happens, there’s more innovation waste than ever. This report examines what it really means to be lean, providing best practices for innovators to hone their processes.