Which “human” food trends would consumers like to see applied to pet foods—both in terms of product development and positioning? A new Nielsen study has the answers.
59% of American and French pet owners agree that human diet trends (e.g., organic, low carb, etc.) are just as relevant for pets.
Among American consumers who currently enjoy each of these things, many say they'd be willing to give them up if need be to ensure their dog or cat had high-quality food.
75%
One latte (or other specialty drink) per week
64%
One meal out per month
55%
Chocolate
43%
Netflix subscription
Organic ingredients
Organic Ingredients
Gluten-free
Gluten-free
Enriched with antioxidants
Enriched with antioxidants
No genetically modified ingredients (GMOs)
No genetically modified ingredients (GMOs)
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