Innovation Trend Report
The Humanization of Pet Food
Innovation Trend Report
The Humanization of Pet Food
Which “human” food trends would consumers like to see applied to pet foods—both in terms of product development and positioning? A new Nielsen study has the answers.
Which “human” food trends would consumers like to see applied to pet foods—both in terms of product development and positioning? A new Nielsen study has the answers.
Did you know...
59% of American and French pet owners agree that human diet trends (e.g., organic, low carb, etc.) are just as relevant for pets.
Consumers say that providing their pets with first-rate fare is worth a little sacrifice.
Among American consumers who currently enjoy each of these things, many say they'd be willing to give them up if need be to ensure their dog or cat had high-quality food.
75%
One latte (or other specialty drink) per week
64%
One meal out per month
55%
Chocolate
43%
Netflix subscription
Health trends aren't just for humans.
When American and French consumers vetted pet food products with a variety of different "human" claims, which claim do you think emerged as the most popular?
Organic ingredients
Organic Ingredients
Gluten-free
Gluten-free
Enriched with antioxidants
Enriched with antioxidants
No genetically modified ingredients (GMOs)
No genetically modified ingredients (GMOs)
Pet parents are surprisingly open to new product types focused on health.
Click to reveal the most wanted new product forms in the United States and France.
