HOW TO REFRESH AND RENOVATE YOUR BRAND

If a brand waits until sales decline to consider a brand refresh or renovation, is it too late? BASES forecasting experience reveals that it is hard for brands to recover from downward trending sales, even with additional support. Thus, it's better to "stay fresh" than to "re-fresh"!
 

How do marketers know when its time for change? It is important to proactively monitor and understand the category and consumers. You certainly don't want to change just for the sake of change. Nielsen BASES dives into this idea of an update and the many ways a brand can stay fresh. Download to see how you can apply these strategic actions to your brand. Contact your BASES representative to explore the full content with your team.

NIELSEN EXPLORES THE IDEA OF RESTAGE

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